Everyone who knows me knows I’m head over heels in love with Birchbox–the subscription service that delivers a carefully curated selection of beauty samples to your door each month. Today they take their online business offline with the opening of their flagship store in NYC (swoon!)
I was lucky enough to attend their opening party last night and the store did not disappoint. It’s bright, beautiful, and full of all my favorite Birchbox finds along with thousands more ready to try. The store is organized by category instead of brand, so you can easily compare products and find the ones that are right for you.
Other reasons to check it out? A “Try Bar” to experiment with trends, group classes (free for subscribers!), and beauty touch-ups for makeup, hair and nails. And the very best part? Their BYOB (Build Your Own Birchbox) bar where you can select five new samples to try at home.
I caught up with co-founders Katia and Hayley to find out each of their can’t-live-without favorites. Jouer Luminizing Tinted Moisturizer for Katia and Eyeko Black Magic Mascara for Hayley.
In honor of today’s grand opening, I’ve rounded up all my favorite Birchbox finds, and be sure to scroll through for more pics from the party.
Fabulous Features: Benefit Hoola Bronzer // The Balm Hot Mama Blush // Eyeko Eye Do Liquid Eyeliner // Anastasia Beverly Hills Brow Wiz (my favorite for an instant brow lift!)
Flawless Face: Supergoop! Anti-Aging City Sunscreen Serum SPF 30 // Smashbox Photo Finish Primer in Light // Jouer Matte Moisture Tint // Jouer Luminizing Moisture Tint // BeautyBlender Double (See my tutorial here!)
Smooth Skin: Clarisonic Mia Sonic Skin Cleansing System // Boscia MakeUp-BreakUp Cool Cleansing Oil // Suki Exfoliate Foaming Cleanser // Dr. Dennis Gross Extra Strength Alpha Beta Peel
Heavenly Hair: Beauty Protector Protect & Detangle // Oribe Superfine Spray // Oribe Dry Texturizing Spray // Twistband Sampler Set // Spornette Little Wonder
LUCKY GIRL! I really hope they open one in Cali soon! I’ve been a subscriber for over 2 years and I LOVE my Birchbox! 🙂
Looks like a grown-up girl’s candy shop! I can’t wait to go the next time I am in NYC. Can you describe the benefits of the foundation primer you recommend? Thx
I have tried several primers and I always come back to this one. From the very first time I used it, I noticed a huge difference in how my makeup applied. It really gives you a great base so your foundation or tinted moisturizer will go on smoothly, and it helps it to stay put. I love that it has vitamin C and peptides–I’d like to think it’s helping my future skin, too 🙂
My runner up to this one is Benefit’s POREfessional: http://www.birchbox.com/shop/benefit-porefessional
It has a wonderfully silky, smooth texture.
Thanks for reading!
Makes one long to be in NYC!