Everyone who knows me knows I’m head over heels in love with Birchbox–the subscription service that delivers a carefully curated selection of beauty samples to your door each month. Today they take their online business offline with the opening of their flagship store in NYC (swoon!)
I was lucky enough to attend their opening party last night and the store did not disappoint. It’s bright, beautiful, and full of all my favorite Birchbox finds along with thousands more ready to try. The store is organized by category instead of brand, so you can easily compare products and find the ones that are right for you.
Other reasons to check it out? A “Try Bar” to experiment with trends, group classes (free for subscribers!), and beauty touch-ups for makeup, hair and nails. And the very best part? Their BYOB (Build Your Own Birchbox) bar where you can select five new samples to try at home.
In honor of today’s grand opening, I’ve rounded up all my favorite Birchbox finds, and be sure to scroll through for more pics from the party.
Flawless Face: Supergoop! Anti-Aging City Sunscreen Serum SPF 30 // Smashbox Photo Finish Primer in Light // Jouer Matte Moisture Tint // Jouer Luminizing Moisture Tint // BeautyBlender Double (See my tutorial here!)