Birchbox is Open for Beautiful

Birchbox Soho Store Opening 433 West Broadway NYC

Everyone who knows me knows I’m head over heels in love with Birchbox–the subscription service that delivers a carefully curated selection of beauty samples to your door each month.  Today they take their online business offline with the opening of their flagship store in NYC (swoon!)

I was lucky enough to attend their opening party last night and the store did not disappoint.  It’s bright, beautiful, and full of all my favorite Birchbox finds along with thousands more ready to try.  The store is organized by category instead of brand, so you can easily compare products and find the ones that are right for you.

Other reasons to check it out?  A “Try Bar” to experiment with trends, group classes (free for subscribers!), and beauty touch-ups for makeup, hair and nails.  And the very best part?  Their BYOB (Build Your Own Birchbox) bar where you can select five new samples to try at home.

I caught up with co-founders Katia and Hayley to find out each of their can’t-live-without favorites.  Jouer Luminizing Tinted Moisturizer for Katia and Eyeko Black Magic Mascara for Hayley.

In honor of today’s grand opening, I’ve rounded up all my favorite Birchbox finds, and be sure to scroll through for more pics from the party.

Our_Favorite_Birchbox_Finds_Birchbox_Soho

Fabulous Features: Benefit Hoola Bronzer // The Balm Hot Mama Blush // Eyeko Eye Do Liquid Eyeliner // Anastasia Beverly Hills Brow Wiz (my favorite for an instant brow lift!)

Flawless Face: Supergoop! Anti-Aging City Sunscreen Serum SPF 30 // Smashbox Photo Finish Primer in Light // Jouer Matte Moisture Tint // Jouer Luminizing Moisture Tint // BeautyBlender Double (See my tutorial here!)

Smooth Skin: Clarisonic Mia Sonic Skin Cleansing System // Boscia MakeUp-BreakUp Cool Cleansing Oil // Suki Exfoliate Foaming Cleanser // Dr. Dennis Gross Extra Strength Alpha Beta Peel

Heavenly Hair: Beauty Protector Protect & Detangle // Oribe Superfine Spray // Oribe Dry Texturizing Spray // Twistband Sampler Set // Spornette Little Wonder

BYOB Build Your Own Birchbox - Birchbox Soho Store Opening 433 West Broadway NYC

Birchbox Soho Store Opening 433 West Broadway NYC

Jessica Szohr Hanna Bronfman Jamie Chung and Abigail Breslin at the Birchbox Soho Store Opening 433 West Broadway NYC

Jessica Szohr, Hannah Bronfman, Jamie Chung and Abigail Breslin at the Birchbox Soho Store Opening

Birchbox Soho Store Opening 433 West Broadway NYC

Birchbox Soho Store Opening 433 West Broadway NYC

Birchbox Soho Store Opening 433 West Broadway NYC

Birchbox Soho Store Opening 433 West Broadway NYC

Visit Birchbox at 433 West Broadway Soho NYC

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5 Responses to Birchbox is Open for Beautiful

  1. Lucia July 11, 2014 at 2:17 am #

    LUCKY GIRL! I really hope they open one in Cali soon! I’ve been a subscriber for over 2 years and I LOVE my Birchbox! :)

  2. Julie B July 11, 2014 at 10:39 am #

    Looks like a grown-up girl’s candy shop! I can’t wait to go the next time I am in NYC. Can you describe the benefits of the foundation primer you recommend? Thx

    • Casually Glam July 17, 2014 at 11:03 pm #

      I have tried several primers and I always come back to this one. From the very first time I used it, I noticed a huge difference in how my makeup applied. It really gives you a great base so your foundation or tinted moisturizer will go on smoothly, and it helps it to stay put. I love that it has vitamin C and peptides–I’d like to think it’s helping my future skin, too :)

      My runner up to this one is Benefit’s POREfessional: http://www.birchbox.com/shop/benefit-porefessional
      It has a wonderfully silky, smooth texture.

      Thanks for reading!

  3. Lisa Rennell July 11, 2014 at 6:43 pm #

    Makes one long to be in NYC!

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  1. Holiday Savings {You’ll Want to Bookmark This!} | Casually Glam - December 2, 2014

    […] All our Birchbox favorites can be found here. […]

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